Curiosity is a design strategy firm dedicated to helping businesses, NGOs, and government create meaningful services by drawing upon local insight.

We understand that decision-makers may want to learn more about the everyday realities of the people they serve, but could be constrained by the day-to-day challenges of running their organizations. Resources might therefore be underutilized, even with the best intentions.

Curiosity bridges the worlds of decision-makers and users to create relevance and optimize resources. By participating in people’s daily activities, we can help decision-makers create services that enrich the human experience, by gaining local insight on: people's systems of beliefs, values, and practices; social networks; rules of engagement; and artifacts and materials.

We challenge armchair assumptions about how people view the world and live their lives. We ask the right questions to strike a balance between possibility with practicality, bridging what users value with what our clients can deliver.


 

Our Team: Global Outlook, Local Insight

We bring more than 60 years of combined experience working with MNCs, local companies, NGOs, universities, and governments within Asia, North America, and Europe.

 

PAMELA CAJILIG 

Design & Business Anthropologist, Communication Strategist, and Human Rights Advocate

BIRDIE SALVA

Business Innovator, Design Manager, University Lecturer

KRISTINE LAYAOEN 

High-Level Corporate Strategist, Business Process Analyst, Customer Insights Specialist 

DIEGO MARANAN 

Interaction Designer, Movement Researcher, Multimedia Artist