Challenging Assumptions. Localizing Solutions.

Through rigorous, design-driven research, we provide clarity to help organizations design strategies, services, programs, and policies that enrich the human experience.

Recent Work

What we can do for you

Strategy and
Futures Research

Identifying emerging trends and shifts in societal behaviors, technology, and culture; and proactively crafting a compelling narrative of possible futures to prepare for.

User Experience
Exploration

Immersing into the everyday lives of people to map out user journeys and pain points, systemic relationships, and core insights needed to address critical assumptions.

Concept Ideation
and Testing

Facilitating co-creation workshops to generate and explore design solutions, and rapidly testing them with users to gather immediate, real-time feedback.

Words from the people we work with

Meralco

“Working with Curiosity is a terrific experience. The team is led by outstanding members who are evidently experts and leaders in the space of Qualitative Research and Design Thinking. We enjoyed collaborating with the entire team who are very proactive in proposing methods of research, and at the same time agile in fulfilling Meralco’s unique business requirements and ways of working. Overall, Curiosity is brilliant, easy, and fun to work with!” — Kent Octava, Customer Insight Group

Nestlé

“Curiosity’s work addressed our project objectives comprehensively and even had value-added insights to help us understand additional points that were past the brief. This was possible given the richness of information we were able to get from the research. [Curiosity] was very accommodating, actively seeks clarity, and is transparent of what’s possible and not.” — Paolo Magpayo, AVP Growth Strategy and Insights Lead

Quicksand

“[Curiosity] has demonstrated compassion, technical expertise, and leadership to conduct research in a safe manner during the time of the Covid-19 pandemic. This unique combination has been extremely beneficial to our efforts to obtain sensitive information from boys and girls in low-resource settings, even in cases of remote research... The work bears testimony to the depth of their experience and their ability to sensitively conduct ethically sound and rigorous research.” — Nitya Kuthiala, Senior Design Researcher

IDEO

“Had a fantastic experience with Curiosity! Really appreciated how collaborative the team is in making adjustments along the way, and working together to adapt as needed to meet the project needs... We learned a lot from the team about engaging young kids, with activities that the Curiosity team designed to help us probe with children. The team is also extremely well-organized and handled research logistics very smoothly. It was really a seamless experience for our team and for our clients as well.” — Bea Camacho, Design Director

Remitly

“I cannot recommend Birdie and the Curiosity team enough. They took a rigorous approach to research while still providing us with practical and actionable recommendations. Our team was thrilled with the results, and will be using the findings to shape our product and marketing strategy in the Philippines.  If you are looking for local insights, trust Curiosity to provide you with the information you're looking for. We had a great experience, and I'm sure you will, too.” — Mona Agarwal, Senior Product Manager

AC Health

“The Curiosity team gave us a unique perspective on how to approach projects—not just in the actual design solution, but even in problem definition. Their eclectic combination of anthropology, economics, social development and marketing disciplines gave us lenses to ideate at all possible angles. Curiosity is very professional, yet easy and flexible to work with. We love it that they are not afraid to question the direction we give them—that they can think with us!” — Beia Latay, Head of Strategy and Business Development

Roots of Health

“It was a pleasure to work with Curiosity. All of the team members we worked with were intelligent and enthusiastic... They were flexible whenever we wanted anything adjusted. Most importantly, they demonstrated how much they cared about the product they were developing for us, and they understood how much it would mean to the women it was intended for. I would work with Curiosity again in a heartbeat!” — Amina Swanepoel, Executive Director

Globe

“Curiosity works and looks at research topics with the same lens as ours... [Conversations] bring forth questions that lead to a crystallized image of an actual user experience which, in turn, informs actual design and propels it in the right direction. [Curiosity exudes] the energy and passion that we look for in a research partner as we strive to understand our customers on a deeper level. They are easy to collaborate with, always open to our ideas and equally generous in sharing their own.” — Joy Vestudio, Head of Customer Experience Design

BDO

“The work done by the team helped us develop a clearer understanding of how digital tools impact our customers' in-branch experience. Findings from this research will come in handy in making sure that the tools we put out are easy to use, and useful for our customers. It was great to work with professionals equally as passionate in understanding users. All our objectives for the research study were met and we were provided with actionable insights.” — Naomi Portales, Design Governance Manager (Research)

Cebu Pacific

“It was great experience working with Curiosity. We were their first airline client and we were impressed by how quick they were able to immerse themselves in the brand, and our products and services, which helped them be more effective in the Interview and Usability Testing process. This tells me that they are very dedicated and passionate about their work. I definitely would love the chance to work with Curiosity again.” — Joni Tardio, E-Commerce Manager

We work with organizations who deliver meaningful services to their stakeholders