Only the curious have something to discover

Our Services

Strategy & Futures Research
User Experience Exploration
Concept Ideation & Testing

Strategy and
Futures Research

Navigating uncertainty and preparing for future strategies require a foundational understanding of emerging trends and shifts in societal behaviors, culture, technology, policies, and environment. We apply systems, futures, and design thinking frameworks to support your organization’s planning and visioning sessions.

Methods:
  • Rapid Ethnography
  • Review of Literature
  • Expert Interviews
  • Systems Mapping
  • Horizon Mapping
  • Strategy Planning Workshops

User Experience Exploration

Challenging critical armchair assumptions through qualitative research methods that immerse you in people's everyday lives and how they interact with products, services, and systems. By uncovering motivations, pain points, values, and structural systems that influence behaviors, we provide clarity to help you make better design decisions.
‍
Methods:
  • Interviews and Focus Groups
  • Direct Observation
  • Accompanied Immersions
  • Diary Studies
  • Mystery Shopping
  • User Personas and Journey Maps

Concept Ideation
and Testing

Collaborating with your team to transform potential ideas into concrete concepts and prototypes through design sprints and ideation workshops. We design the appropriate testing methods to evaluate the concepts with the target users and gather immediate, real-time feedback.
‍
Methods:
  • Design Sprints
  • Rapid Prototyping
  • Heuristic Evaluation
  • Concept and Prototype Tests
  • Usability Tests
  • Causal Impact Evaluation

Strategy and
Futures Research

Navigating uncertainty and preparing for future strategies require a foundational understanding of emerging trends and shifts in societal behaviors, culture, technology, policies, and environment. We apply systems, futures, and design thinking frameworks to support your organization’s planning and visioning sessions.

Methods:
  • Rapid Ethnography
  • Review of Literature
  • Expert Interviews
  • Systems Mapping
  • Horizon Mapping
  • Strategy Planning Workshops

User Experience Exploration

Challenging critical armchair assumptions through qualitative research methods that immerse you in people's everyday lives and how they interact with products, services, and systems. By uncovering motivations, pain points, values, and structural systems that influence behaviors, we provide clarity to help you make better design decisions.

Methods:
  • Interviews and Focus Groups
  • Direct Observation
  • Accompanied Immersions
  • Diary Studies
  • Mystery Shopping
  • User Personas and Journey Maps

Concept Ideation
and Testing

Collaborating with your team to transform potential ideas into concrete concepts and prototypes through design sprints and ideation workshops. We design the appropriate testing methods to evaluate the concepts with the target users and gather immediate, real-time feedback.

Methods:
  • Design Sprints
  • Rapid Prototyping
  • Heuristic Evaluation
  • Concept and Prototype Tests
  • Usability Tests
  • Causal Impact Evaluation

Our Process

Define
Collect
Synthesize
As design research consultants, we begin by understanding the strategic intent of your initiative to streamline your research questions and focus on critical themes to investigate.

We ensure that we recommend the appropriate research tools and frames to optimize your resources.

We tap on our extensive network of expert-partners to create solutions based on multi-disciplinary perspectives.
We continuously explore and employ new data gathering techniques which, combined with tried and tested tools, can generate more meaningful data.

We are flexible and adjust our research design throughout the process to when interesting unexplored themes arise.

We cultivate a culture of humility and acknowledge that research participants are the experts of their lives and can be a source of ideas and solutions.
We use business and anthropological lenses to develop our own locally relevant frames for synthesizing research data.  

We sufficiently cover the implications of our research data to various stakeholders across the organization to achieve the balance between what is desired and what is feasible.  

We use creative ways to communicate our findings so key takeaways stick with the audience.

Let us help you achieve your goals

CONTACT US