Curiosity is a Manila-based research consultancy specializing in user experience research. We are inspired by human-centered design as a way to challenge the top-down and exclusionary creation of products and services.

We care about creating positive change for individuals and communities, and we act on this by endeavoring to create a thorough and holistic understanding of human beliefs, needs, and behaviors. Understanding the complexities of the human experience is vital to doing meaningful work.

Since 2012, our work has taken us on a journey of discovery – from engaging with communities through rapid ethnography, to facilitating ideation workshops in boardrooms, and to supporting organizations as they embark on digital transformation.

In more recent years, we’ve partnered with international innovation firms, foundations, and aid agencies to collaborate on regional design projects. Originally comprised of four founding partners, Curiosity is now a team of researchers specializing in various interests—disaster and climate change, education, healthcare, inclusive finance, sustainability, and technology, to name a few. Our strength in diversity enables us to approach each challenge with the lenses of anthropology, business, design, and policy. From consumer goods and digital services in the private sector, to programs in the development world, we’ve inspired confidence in problem solvers to tackle complex challenges in an uncertain and ever-changing world.